CarbonPod’s pencil-and-charcoal story, adapted for LinkedIn, Instagram, X and Facebook.
| Channel | Purpose | House canvas | Copy |
|---|---|---|---|
| Explain the model and evidence | 1080 × 1350 portrait; PDF sequence; landscape film | Concrete opening, one explanation, one source or action. | |
| Show the material story | 1080 × 1350 carousel; 1080 × 1920 Reel / Story | Image first. Short human caption. Profile-link action when useful. | |
| X | Share one clear idea | 1600 × 900 image; concise thread; native clip | One or two sentences. Link the supporting article or source. |
| Connect mission and community | 1080 × 1350 or square feed; vertical Story | Plain language and people/place context. One relevant next step. |
Dimensions are CarbonPod’s working presets, not platform maximums. Verify the intended upload tool and crop preview. Advertising placements need their own current specifications.
CarbonPod is developing a local model for residue collection, controlled conversion and biochar. Each batch needs a record of where it came from, how it was made and where it went. Explore our approach.
Layout/copy demonstration only. It does not announce a project or authorize publication.
A story told in pencil: growth, residue, charcoal and renewal. This is our symbolic sketch of a developing biochar model. Explore the story through the profile link.
Layout/copy demonstration only. It does not announce a project or authorize publication.
Residue can become biochar through controlled conversion. CarbonPod is developing a local model around collection, compact kilns and connected records. Read our approach.
Layout/copy demonstration only. It does not announce a project or authorize publication.
What happens after the harvest matters. CarbonPod is developing an alternative route for suitable crop and forest residues: local collection and conversion into biochar. Learn about the mission.
Layout/copy demonstration only. It does not announce a project or authorize publication.
Use the same palette, fonts and unchanged logo across channels. Each post includes the original three-circle mark and CarbonPod wordmark. Preserve the mark colours, proportions and clear space in final exports.
One premise. A generous botanical drawing. Short headline.
One material or process beat per page. Keep margins, numbering and linework consistent.
Show limitations and development status. Close with one useful action.
Use a consistent 1080 × 1350 house canvas for the sequence. Document layouts keep text readable and editable before PDF export.
Plant, roots and carbon
share the story.
Use the original three-circle mark, centred with generous padding for a circular crop. Preserve its colour and proportions. Avoid tiny landscapes, slogans and a stretched wordmark.
Quiet landscape or material artwork, with a short mission line. Keep important content clear of avatar and interface overlaps. X’s recommended header is 1500 × 500; LinkedIn company/personal banners and Facebook covers need separate current crop checks.
X header and cropping referenceLinkedIn: concrete explanation and evidence. Instagram: short image-led caption. X: one clear idea and source. Facebook: accessible mission and community context.
Use restrained relevant hashtags. Avoid hype, engagement bait, emoji-heavy headings and invented handles.
At 1080px width, begin with 64–96px headlines, body at least 32px and metadata at least 24px. Treat these as house starting points, then verify at actual feed size.
Use meaningful alt text, accurate speech captions and strong contrast. Keep important information in the caption too.
No financials, unannounced projects, certification claims, endorsements or measured outcomes without approved evidence. These examples are not scheduled or posted.